Press Releases 3D Systems Solid Imaging

Mary Woods, Public Relations
(661) 295-5600, ext. 2508

VALENCIA, Calif., Nov. 5, 1999 - 3D Systems Corp. (Nasdaq NMS: TDSC) today announced the rollout of a new operating plan aimed at strengthening the company's financial condition, and positioning the company for future growth.

The strategy consists of four major initiatives:

  • Reducing overhead to improve profitability;
  • Refocusing sales and marketing efforts toward identifying and responding to customers' manufacturing needs;
  • Redirecting R&D efforts to concentrate upon developing and expanding applications for the company's existing product line; and
  • Consolidating the company's European operations into a single, unified business entity.

"We are already implementing significant cost reductions in order to stabilize the company's expenses," stated Brian Service, president and chief executive officer. "Fortunately, only a minor portion of these reductions are employee-related."

"We are making a switch from a technology-driven company, to a market-driven company," added Clark Hardesty, vice president of sales and marketing. "Our goals and objectives will be more closely aligned with our customers' needs, and our product management team will be heavily involved in the entire process--from the initial customer analysis, to targeting and implementing enterprise solutions."

Chuck Hull, the company's founder and chief technology officer, will be leading the R&D initiatives, which will involve developing applications that expand the value and uses of the company's products. "Similar to our sales and marketing efforts, we intend these applications to be customer-focused," commented Hull.

Grant Flaharty, vice president and general manager, 3D Systems Europe, will head the consolidation of European operations. Through this reorganization, the company expects to realize cost efficiencies and tax benefits, streamline communications, and improve sales activity in that region.

"Opportunities exist for us to improve margins on many products and services," stated Marty McGough, vice president of worldwide operations, "and we believe we are now focused to attack these opportunities."

"All of these actions are expected to improve the company's performance and set 3D Systems on a solid course for the future," stated Brian Service, president and chief executive officer.

"We are confident in our products, strategy and our management team, and believe that these efforts should produce long-term benefits for the company."

About 3D Systems
3D Systems provides solid imaging products and services that allow users to move quickly from three-dimensional designs to finished parts, at a significantly lower cost and higher quality than more traditional methods.

The company's systems utilize patented stereolithography (SLA) and 3D printing technologies, which fabricate solid objects from digital input. This process offers significant competitive advantages by substantially reducing the time and cost required to design, develop, and manufacture products.

The company also licenses 3D KeltoolŪ, a commercially proven moldmaking solution that produces prototype, bridge, and production tooling inserts.

Based in Valencia, Calif., 3D Systems was founded in 1986 and is recognized as the world technology and market leader in solid imaging. For additional information, phone (888) 337-9786, ext. 721 or visit the company's web site at For investor information, please call 3D Systems' shareholder communications service at (800) 757-1799.

3D Systems and SLA are trademarks, and Keltool and the 3D logo are registered trademarks of 3D Systems.

Want to Know More?